Dear Friends of Cancer Lifeline,
Three years ago, Cancer Lifeline’s Board of Directors appointed a group of key stakeholders to create a strategic plan for our 45 year old non-profit. That plan had the primary objective of creating a clear path toward firm financial footing for the organization. First and foremost was the development of a plan to expand revenue by creating opportunities for us to reach more people in new locations. To do this we had to look at our business model and acknowledge that as the need for our services has grown, our programs have expanded through our hospital partnerships and the use of the Dorothy O’Brien
Center, our home since 2000, had changed – we were no longer location specific…
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